Bayer joins hands with Gladiators for PSL-5
KARACHI: Bayer joined hands with Quetta Gladiators as official energy partners for the fifth edition of the Pakistan Super League 2020. Bayer’s Consumer Health brand Berocca, a vitamin and mineral supplement, will be one of the sponsors of Quetta Gladiators during the upcoming season.
“We at Quetta Gladiators are extremely proud to have the first life science company in the PSL as one of our respected sponsors. One of our strengths is sponsor retention. By partnering with brands such as Berocca, we are not only increasing our brand equity but also ensuring that strong and recognisable brands are part of the biggest sports event in Pakistan,” Nadeem Omar, owner of Quetta Gladiators, said.
CEO and Managing Director of Bayer Pakistan, Dr Imran Ahmad Khan, said, “Bayer Pakistan is delighted to have Berocca and Quetta Gladiators join hands. With Berocca, the Quetta Gladiators’ athletes have a specifically tailored vitamin and mineral supplement that will help enhance their mental and physical performance.”