Modi wants SRK, Katrina, Salman to promote Urdu

Web Desk: Despite the tension between India and Pakistan, Modi’s government is looking to promote the Urdu language in India.

According to The Print, this decision comes after the realisation that rival organizations are taking the lead in the promotion of the Urdu language.

With the realisation that it has fallen behind private players in competition to promote the Urdu language, the Modi government is finally waking up to the power of Bollywood.

Looking to rope in superstars like Shah Rukh Khan, Salman Khan and Katrina Kaif, the National Council for Promotion of Urdu Language (NCPUL), an autonomous body under the Ministry of Human Resource Development, now wants to take a more proactive role in what it’s meant to do, promote the Urdu language.

The NCPUL has been facing a tough competition from private players that organise events for promotion of Urdu and draw massive crowds of young people.

“The council has been tasked with the job of promoting Urdu as a language but all that we have been doing so far is producing literature in the language. We want to now focus more on promoting the language and not just the literature,” Aquil Ahmed, director, NCPUL, told ThePrint.

“We are going to approach Bollywood actors, prominent names like Shah Rukh Khan and Salman Khan and make them say a few lines in Urdu, we will then use these videos in our events,” said Ahmed.

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