ISLAMABAD: Pakistani cinema halls are all set to screen Iranian films after the Indian content is banned from the country.
The move came in a bid to save the declining Pakistan film industry and restore its glory. The industry was previously surviving with the aid of Indian movies but after the imposition of the ban it is facing difficulties, Iranian news agencey IRNA reported.
Pakistan Film Distributors have begun to contact Iran and Turkey for importing movies.
The public has also agreed to the decision. They believe that along with entertainment, people will also receive employment benefits.
Film distributors suggest that the film industry’s economy will rise if Iranian and Turkish movies are screened in Pakistani cinema halls.
Earlier, Executive Director of Pakistan National Institute for Folk and Traditional Heritage (Lok Virsa) Fouzia Saeed told that Iranian movies which are culturally very close to Pakistani society must be screened in Pakistani cinemas.
“Iranian movies are being appreciated globally and their screening in Pakistan must be encouraged,” she added.
Mohsin Yaseen, general manager for marketing at Pakistan’s Cinepax Cinema told IRNA that they would love to experiment with Iranian movies as movies are the best way for cultural exchange.
“From your platform, we would like to request culture department of Iranian consulate, if they can help us under the exchange of cultural program and help us to reach producers of Iranian movies to release movies in Pakistan,” he said.