Streaming overtakes US digital song sales for initial time
Drake performs during a iHeartRadio Music Festival during The T-Mobile Arena in Las Vegas, Nevada, U.S. Sep 23, 2016. REUTERS/Steve Marcus/File Photo
Canadian rapper Drake helped strain streaming services raze in 2016, rising by 76% in a United States to pass digital sales of strain for a initial time in history, Nielsen Music pronounced on Thursday.
Americans used on direct streaming platforms, such as Apple Music, Google Play, Spotify, Pandora and Amazon Music, to listen to 431 billion songs in 2016, led by hip bound and RB artists like Drake, The Weeknd, Kanye West and Rihanna, Nielsen pronounced in a 2016 US. year-end report.
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Some 6 songs, including New York rapper Desiiigner’s Panda and Rihanna’s Work, surpassed 500 million sum on direct streams in 2016, compared with only 3 that strike that symbol in 2015.
The expansion in streaming was some-more than adequate to equivalent declines in other formats, quite digital sales, heading to an altogether 3 percent boost in strain expenditure compared with 2015, a news said.
“The strain attention continues to grow during a healthy rate, and 2016 showed us that a landscape is elaborating even some-more fast than we have seen with other format shifts,” pronounced David Bakula, comparison clamp boss of attention insights during Nielsen Music.
Drake, 30, was by distant a biggest beneficiary. The thespian had a many digital strain sales, a many streams – some-more than 5.4 billion – by a outrageous margin, and a many heavily consumed manuscript of a year with Views.
But a Hotline Bling thespian had foe from Britain’s Adele and stone star Prince.
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Adele’s 2015 recover 25 was a best-selling manuscript of 2016 for a second true calendar year with sum sales of 1.7 million units. It was also a best-seller for 2015.
Prince became a best-selling artist in terms of manuscript sales, offered some-more than 2.2 million units following his genocide in Apr during age 57 of an random painkiller overdose. The day after his demise, Prince sole over 1 million digital songs and some-more than 200,000 digital albums. His catalog was firmly tranquil on streaming services.
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Among other splendid spots for 2016, earthy manuscript sales became a incomparable share of sum manuscript sales than a before year for a initial time in a decade, a news said.
Vinyl continued an 11-year ceiling trend, reaching sales of 13 million in 2016 – a largest series given 1991.
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