Mindshare wins media mandate for Airlift

LAHORE – Following an intense pitch process that commenced in August 2021, Mindshare Pakistan has been entrusted as the lead media buying agency for Airlift Technologies. As part of this significant win for Mindshare, the agency will be planning and buying media for Airlift across multiple markets.

Mindshare Pakistan – part of GroupM, which is the largest media buying house in Pakistan – has been on a winning streak for quite some time now and is thriving on data, digital and technology along with its conventional portfolio of business.

Founded in 2019, Airlift scaled one of Pakistan’s largest decentralized transportation networks to change the way people move, shifting away from private vehicles towards shared mobility and affordable mass transport.

In 2020, Airlift diversified into last-mile delivery through Airlift Express, delivering essentials across households in 30 minutes. Currently, the Pakistani start-up operates in 9 cities, with eyes on international expansion and has been in the news for all the right reasons (Airlift recently raised $85 million in its Series B financing round at a valuation of $275 million).

The dynamical thought process and the agility in adapting to new challenges are few of the many reasons why the synergy between the two organizations seems promising.

Article source: https://nation.com.pk/13-Nov-2021/mindshare-wins-media-mandate-for-airlift